Mediabridge’s The Year That Was
Emily Crisps
Emily Crisps’ first ever Out of Home campaign could have slipped quietly by unnoticed. However, thanks to their witty, self-effacing and funny ads, the brand was widely shared.
Paddy Power
Paddy Power’s humorous distance reminder utilising the height of Peter Crouch in their ads means it is one of our top campaigns of 2020.
BBC’s Dracula
For the launch of the BBC’s drama-horror series Dracula, the client used a specially designed billboard only uncovering Dracula when night-time fell.
ECB’s Launch of ‘The Hundred’
With their new flagship tournament, ‘The Hundred’, being cancelled due to covid-19, the ECB still decided to go ahead with an Out of Home campaign, and instead pivot their creative on behalf of the ECB and England Cricket team to thank NHS staff who also had a connection to Cricket.
Lovehoney
Lovehoney’s campaign was praised for ‘combining great copywriting with an obvious understanding of the consumer, based on good research.’
‘Grateful Britain’
The OoH industry came together to give praise to the front-line workers helping us through the pandemic.
Playstation 5’s Oxford Circus Takeover
For the much-anticipated launch of the new PS5, Sony decided to rebrand Oxford Circus tube station with PlayStation shapes throughout.
Dettol
Simple yet effective, Dettol partnered with TfL, securing hundreds of sanitizer points at public transport stations across London. A practical and helpful way of helping to keep Londoners safe.
Hun Wine
To launch their new product, Hun decided to make light of the situation by running an entertaining outdoor campaign, helping it generate brand awareness on social media.
Bumble
Bumble’s eye-catching ads conveyed relatable humour cleverly referencing dating in a post-COVID world.